Forte dei Marmi was founded in the early 16th century. Originally established as a fortress to protect against pirate attacks, the town evolved into a major center for marble trade during the Renaissance. The iconic fort at the heart of the town, built in 1788, served as a warehouse and a stronghold. Over the centuries, the town has transformed from a strategic military site into a beloved holiday destination, particularly favored by the Italian aristocracy and celebrities.

One of the main attractions in Forte dei Marmi is the famous pier, extending into the Ligurian Sea, which offers stunning views of the coastline and the Apuan Alps. Luxury shopping is another draw, with numerous high-end boutiques lining the streets. The weekly market, held every Wednesday in Piazza Marconi, is a must-visit for its wide range of goods, from local produce to fashionable clothing and antiques. Cultural enthusiasts can explore the town’s museums, such as the Museum of Satire and Caricature.

The landscape of Forte dei Marmi is characterized by its long, sandy beaches, backed by well-maintained beachfront promenades and private beach clubs offering top-notch amenities. Beyond the shore, the town is nestled between the lush pine forests and the majestic Apuan Alps, providing ample opportunities for hiking, cycling, and exploring nature. The combination of sea, sand, and mountains creates a unique and appealing environment for both residents and visitors.